Welcome! I’m the founder of this homeware haven, based in Toronto. As a busy mom of three, I often found myself too strapped for time to visit retail stores, which made finding quality products a challenge. I wanted a convenient place to shop and try items online, with the flexibility of free returns when something wasn’t quite right. That’s how this brand was born—to offer beautifully designed, high-quality home essentials that you can explore from the comfort of your own home.

My background in data analysis plays a key role in running this business efficiently. I apply those skills to make smart decisions about sourcing, inventory management, and optimizing your shopping experience. By leveraging data, I ensure that each product meets high standards for quality and practicality, making it easier for you to find items you’ll love.